This guide is for housing associations. The reporting shows how individuals and their support workers have accessed Lightning Reach and their journey to finding support. This may include:

  • People you’ve referred to Lightning Reach

  • Individuals who’ve listed your housing association in their profile

  • Applicants to your organisation's support schemes

  • Individuals created by a support worker at your organisation


The data highlights resident activity on the platform and provides insight into their journey to finding support.


You’ll also find an overview of your dashboard and the key data points available. For feedback or suggestions, contact your Client Success Manager or email hello@lightningreach.org.


Accessing the reporting dashboard

To access your dashboard:

  1. Log in to the admin portal at https://admin.lightningreach.org/login.
  2. Click Reports in the left-hand menu.
  3. Your organisation's dashboard will then load. 


Important Note: The dashboard processes large amounts of data, so it may take a few minutes to load. It works best in Google Chrome.


If you’re unable to access the dashboard, contact us at hello@lightningreach.org for assistance.

For common errors and troubleshooting, click here.


Main dashboard sections

The dashboard is divided into six main sections. Click any of the sections below to be taken to that area:

  1. All residents
  2. Resident demographics
  3. Resident feedback
  4. Resident additional info
  5. Applications overview
  6. Applications monthly statistics


Each section provides specific data points to help your housing association understand resident engagement and support applications (if applicable). 


Understanding the data

The dashboard is split into several sections. Below is an overview of the key data points you’ll see.


Key terminology

  • Lite match: A support scheme that users are signposted to on the portal and must apply for externally. Users who engage with lite matches are those who click the “Go to website” link next to a match.
  • Direct match/application: A support scheme that users can apply for directly through the Lightning Reach portal.

1. All residents

This section shows how many residents have accessed the Lightning Reach portal and their journey to finding support.


Lives touched

This section shows how many individuals have accessed the portal and engaged with support.


Individuals reached

The total number of individuals connected to your organisation who have accessed Lightning Reach. This includes those referred via referral links, created by a support worker at your organisation, listed your housing association in their profile, or applied directly to your support schemes.

Completed profilesThe number of users who completed their profiles and activated their accounts.
Found supportThe number of users who found support by matching with at least one lite match.
Engaged with supportThe number of users who clicked on a match, applied for a grant, or completed a benefits check.

Signups and completed profiles over time

Graph showing account sign-ups and profile completions over time, with two lines representing each trend.
User conversion rates

The percentages represent the conversion rate at each stage of the process.

For example:


84.5%: The proportion of users who completed their profiles after accessing the portal.

98.9%: The proportion of users with completed profiles who found support.

80.7%: The proportion of users who found support and then engaged with support.


This breakdown highlights how users progress from one step to the next, giving a clear view of engagement at each stage.

Total awards received by residentsThe total value of direct and lite matches awarded to users. Split between direct matches, estimated lite matches, and reported lite matches.

Direct match: A user has applied and received an award through the Lightning Reach portal.


Estimated lite match: A user has clicked on support that they need to apply for externally to the portal. We use survey data to estimate the value of support they're likely to have received.


Reported lite match: A support worker has reported the outcome of a scheme that they applied for externally to the portal.


Support identified

This section provides a summary of the help received by your clients on the Lightning Reach platform.

Average number of schemes matched per userThe average number of schemes that users are matched with.
Average number of schemes engaged with per userThe average number of schemes users actively engage with.
Users clicked on lite matchesThe number of users who clicked on a lite match link.
Estimated value of lite match clicksThe total estimated value of support accessed through lite matches.
Residents who submitted applicationsThe number of direct applications submitted through the portal.
Residents who received awardsThe number of unique residents who have received at least one award through direct applications on the Lightning Reach portal. If a resident received multiple awards through different applications, they are only counted once.
Awarded via direct applicationsThe total value of awards granted via direct applications.
Average award per recipientThe average value awarded per user who received an award.


You can also see a breakdown of direct application awards by type, such as energy and utilities, food and essential items, and more.


Benefits checks

This section shows the benefits users are entitled to and how much they could receive, including any benefits they already receive.


Users who have completed a benefits checkThe number of users who completed a benefits check.
Total value of benefits identifiedThe total estimated value of benefits users are eligible for.


Time taken

This section displays the time it takes users to complete their profiles and applications, as well as the time to decision.


Median time to complete profileThe average time it takes users to complete their profiles.
Median time to complete applicationThe average time it takes users to complete a direct application.
Median time to decision applicationThe average time from application submission to decision.

2. Resident demographics

This section provides insights into the different types of residents engaging with the platform. The data is based on the information residents provide in their profiles.




Applicants by age
Shows the age distribution of residents.
Applicants by ward
Displays where residents are located.
Users by housing status
Shows residents’ housing situations (e.g., renting, owning, temporary accommodation).
User has dependent children
Displays whether residents have dependent children in their household.
Employment status

Shows the employment status provided by residents at the time they completed their profile. Please note: This may be out of date for some users, depending on when their profile was last updated.

Monthly household income
Shows the income levels of residents’ households.
Users in receipt of benefits
Highlights the percentage of residents receiving benefits.
User has debts
Shows how many residents report having debt.
Users by gender
Provides a breakdown of residents by gender.
Users by ethnicity
Displays the ethnic background of residents.
Household members has a disability
Shows the percentage of applicants who report that someone in their household has a disability.
Disability types reported by residents
Lists the types of disabilities reported.
Areas where residents requested financial support
Details the types of support requested, such as funding for essential items, training or education grants, et cetera.
Areas where residents asked for support and advice
Highlights the types of advice sought by residents, including guidance on finances, housing, and employment.
Residents' description of household circumstances
Summarises how residents describe their current household situation.
Residents' description of relationship circumstances
Summarises residents’ relationship situations, including family breakdowns, separation, or domestic challenges.
Residents' description of housing circumstances
Summarises residents’ housing situations, such as homelessness, temporary accommodation, or risk of eviction.


Note: Some sections, like areas where applicants received financial support, allow users to select multiple answers. Other sections, such as gender or age, only allow one answer per user.


3. Resident feedback

This section provides insight into resident feedback on the application process. After submitting an application, users are asked to provide a rating from 1 (lowest) to 5 (highest) and have the option to leave written feedback.


Application ratingsShows a breakdown of the ratings users provided, from 1 to 5.
Application feedbackDisplays written comments submitted by users, which can provide valuable insights into their experience.

4. Resident additional info

This section shows more detail on how residents find Lightning Reach and the matches they receive on our platform.


Referral codes usedShows which referral links residents used to access the platform for all time (e.g., website, Google, your personal links). For further information on referral links, view the following guide.
Referral codes used in the last monthShows which referral links residents used to access the platform during the previous calendar month (e.g., website, Google, your personal links). For further information on referral links, view the following guide.
Lite matchesDisplays the support schemes residents matched with, the number of times they clicked on the matches, and the click-through rate for all time.
Lite matches in the last monthDisplays the support schemes residents matched with, the number of times they clicked on the matches, and the click-through rate for the last month.
Proportion of applicants who applied individually (self-serve) vs applied via a support worker

This shows how residents first accessed Lightning Reach, either by signing up independently versus with assistance from a support worker.



5. Applications overview

Note: This section is relevant to organisations that have their own support schemes on the portal.


This section contains details about applications your housing association has received and the people who have applied directly to you.


Cumulative submitted applications over time

A graph showing how many applications have been submitted over time, illustrating trends and peaks.

Number of submitted applicationsThe total number of applications submitted by residents.
Approved applications

The number of applications approved by your housing association.

Declined applications

The number of applications that were declined.

Direct applicants who started but didn’t submit

The percentage of residents who started an application but didn’t complete and submit it.

Inactive applications

The number of applications that were marked inactive.

Total award value (£)

The total monetary value of awards granted to residents.

Average award value per application (£)

The average amount awarded per application.


Awards

This section will provide data on the value of awards, the average awards per application, and the types of awards received by applicants.


Total award value (£)The cumulative monetary value of all awards granted.
Average award value per application (£)The average amount awarded per approved application.
Types of awards received by applicantsA breakdown of awards across different categories, such as energy and utilities, food and essential items, furniture, and other support types. This is shown as a bar chart for easy visualisation.


Timelines

This section provides insight into how long it takes applicants to apply and for an outcome to be reached.


Note: We have removed those who have completed forms in more than one sitting from the “time to complete” metrics in order for you to understand the typical user.


Similarly, time to complete an application statistics exclude invited applicants because it can take days for applicants to see the email inviting them to apply.


Average days to application decisionThe average time from submission to decision.
Days from submission to decisionA distribution chart showing how decision times vary.
Median time to complete profile (mins)The typical time users spend completing their profiles.
Median time to complete application (mins)The time it takes to fill out and submit an application.


Source

This section provides data on what method applicants came to apply to your support scheme.

  • Proportion of applicants who applied individually (self-serve) vs via support worker: A pie chart comparing these two application methods.
  • Proportion of applicants who applied via matches vs those invited: A breakdown of how applicants arrived at the application process, whether through a match or a direct invitation.

6. Applications monthly statistics

Note: This section is relevant to organisations that have their own support schemes on the portal.


This section shows monthly trends in key metrics, including the number of applications submitted and the total award values granted. Key charts in this section include:

  • Submitted applications: Tracks how many applications were submitted each month.
  • Award values: Displays the total value of financial support granted each month.


Tip: Below each graph, there is a smaller interactive graph (the blue area). You can adjust this by dragging the edges to change the timeframe for the data displayed, allowing you to focus on specific periods.


Troubleshooting & FAQs

If you encounter any issues with the dashboard, here are some common error messages and solutions.


Common errors

Error messageDescriptionSolution
Timeout error or blank pageThis happens when the dashboard takes too long to load.Refresh your browser or click the three dots in the top right corner of the box and select "Force Refresh."
No data availableThis appears if there’s no data to display for the selected time period.Adjust the filters or check back later for updated data.

Need further assistance?

If you need any help, please contact us at hello@lightningreach.org